Your Brand. Your Scent. Your Future Store.

You’re part of an exciting retail innovation.

The Telstra Signature Scent experience — powered by Auric — brings a new sensory layer to the customer journey. Together, we’re exploring how scent can elevate emotion, build deeper brand connection, and create a more memorable Telstra store experience.

This is a first-of-its-kind scent trial, featuring the Auric AromaSphere — a smart, flexible scent delivery device that’s designed to adapt across all Telstra store formats.

🌿 What You’re Trialling

✨ Three exclusive scent profiles:

• Effortlessly Fresh – clean, bright, and confidently modern
• Nature’s Embrace – warm, grounding, and restorative
• Ignite the Senses – bold, energising, and full of spark

These scents are fully certified and compliant with IFRA global standards — ensuring they are safe, inclusive, and suitable for public environments.

💡 How It Works in Store

You’ll see the AromaSphere set up in the Lab Store.

You can:

• Activate a scent manually (via mobile)
• Schedule scent intervals throughout the day
• Switch between the three scent profiles to experience the differences
• Use your feedback form or QR code to capture insights during your visit

All actions are controlled via the Auric mobile app (installed on key staff phones). The scent is low impact, fast-dispersing (within 15 minutes), and completely optional. It can be turned on/off instantly.

📱 Getting Started

1. Plug it in (Power adapter included)

2. Connect to Wi-Fi

   1. Android
   2. iOS

3. Install the Auric app on your phone

   → Android

   → iOS (see instructions below)

4. Trigger scents on demand

5. Manage schedules

6. Provide feedback

🎤 Share Your Thoughts

We’ll be collecting feedback through:

• In-person qualitative interviews with Inez (for deeper behavioural insights)
• Digital surveys via QR code (for easy quant tracking)

Both help shape what the Telstra scent future could be — bold, data-driven, and human-first.